Privacy Policy

What personal data we collect

We collect information you provide when you create or use an account, information produced when you use our website and services, and information supplied by providers that help us operate the site. We collect only the information reasonably needed to provide gambling services, manage accounts, support players, protect the site and meet our legal duties.

Account and contact details

This may include your name, date of birth, residential address, email address, username, password, contact preferences and other details needed to identify and manage your account. We also keep records of communications with you, including messages sent to support and information provided through the live chat on the site.

Identity and age information

We may ask for identity documents and other evidence to confirm your age, identity, address and eligibility to use our services. This can include information shown on an identity document, details supplied during an account check and information received from identity-verification services. We may ask for updated or additional evidence if the information provided is incomplete, out of date or cannot be confirmed.

Transactions and account activity

We keep records of deposits, withdrawals, payments, account balances, bonuses, adjustments and the payment methods used. We also record relevant gambling activity, such as games played, stakes, outcomes, account settings, deposit limits, time-outs and self-exclusion requests. Payment providers may handle full payment card details directly, so we may not receive or retain those details.

Device and usage data

When you use the site, we may collect your IP address, browser type, operating system, device type, device identifiers, language settings, pages visited, dates and times of access and information about how the site performs. We use this information to maintain security, detect unusual activity, identify technical faults and keep our services reliable.

We may combine information from these sources where necessary for a lawful purpose. You should provide accurate and current information, and tell us if important account details change.

Why we use your information

We use personal data for specific purposes connected with your account, our services, security and our legal responsibilities. The purposes that apply will depend on the information involved and how you use the site.

• To create, operate and administer your account, including your settings, account history and requests.
• To provide the gambling services you ask for and process deposits, withdrawals and other transactions.
• To verify your age, identity and account information. We hold a gaming licence and must carry out suitable account checks before and during your use of our services.
• To prevent and detect fraud, account misuse, payment abuse, money laundering and other unlawful activity.
• To protect the website, our players and our systems from security threats, unauthorised access and technical attacks.
• To meet legal, regulatory, tax, reporting and record-keeping duties, including responding to lawful requests.
• To apply safer gambling measures, including deposit limits, time-outs and self-exclusion, and to identify activity where support or further information may be needed.
• To answer questions, provide customer support, handle complaints and resolve disputes.
• To send offers and other marketing communications where you have opted in or where another lawful basis allows us to do so.
• To maintain, test and improve our website, systems and processes, using suitable safeguards.

The legal bases we use

UK data protection law requires us to have a lawful reason for using personal data. More than one legal basis may apply to the same activity.

• Contract: We use information needed to create and manage your account, provide the services you request and process transactions under our agreement with you.
• Legal obligation: We collect, use, retain or disclose information where this is required to meet duties relating to gambling, age checks, identity checks, fraud, money laundering, payments, tax or reporting.
• Legitimate interests: We may use information where it is reasonably necessary to run and secure our business, prevent misuse, support players, improve our services and protect our rights. We balance these interests against your rights and expectations.
• Consent: We rely on your consent for some activities, including certain promotional communications or optional technologies. You can withdraw consent at any time. Withdrawal does not affect processing carried out before withdrawal or processing based on another lawful basis.

Who we share personal data with

We do not sell your personal data. We share information only where this is necessary to operate the site, provide a requested service, protect players and our business, or meet a legal obligation. Where a service provider handles information for us, we require it to use the information only for agreed purposes and to apply suitable security measures.

• Payment providers, so deposits, withdrawals, payment checks and related account services can be processed.
• Identity-verification providers, so we can confirm your age, identity and account details.
• Fraud-prevention and financial crime partners, so we can detect suspicious activity and meet duties relating to fraud and money laundering.
• Technology, hosting, security, customer support and professional service providers that help us operate and protect the site.
• Regulators, law enforcement bodies, courts, tax authorities or other competent authorities where disclosure is required or permitted by law.
• Other parties where you have asked us to share information, given permission, or where sharing is necessary to protect your rights, our rights or another person's safety.

Some providers process information on our behalf using their own systems. We select providers with appropriate safeguards and set requirements for how they handle personal data. If information is transferred or accessed outside the United Kingdom, we use a lawful transfer method and suitable safeguards where required.

How long we keep and protect your information

We keep personal data for as long as your account is open and for the period required by law after your account is closed. The period depends on the type of information, why it was collected, whether there is an ongoing dispute or investigation, and the legal or regulatory records we must keep.

Some information must be retained after account closure to prevent fraud, deal with payment disputes or chargebacks, enforce our terms, meet financial crime requirements, satisfy reporting duties and demonstrate compliance with our obligations. We do not keep personal data indefinitely. When information is no longer needed, we delete it, anonymise it or securely dispose of it.

We use administrative, technical and physical safeguards designed to protect personal data from loss, misuse, unauthorised access, alteration and disclosure. These safeguards may include access controls, authentication, secure systems, staff guidance, monitoring and encryption where appropriate. Access is limited to people and providers who need the information for an authorised purpose.

No online service can be guaranteed to be completely secure. Keep your account credentials confidential, use a strong password and tell us promptly through support@livebetcasino.co.uk if you believe your account or personal data has been accessed without permission.

Your rights and how to contact us

You have rights over the personal data we hold about you, subject to legal conditions and exceptions. These rights help you understand and control how your information is used.

• Access: You can ask for a copy of the personal data we hold about you and information about how we use it.
• Correction: You can ask us to correct inaccurate information or complete information that is incomplete.
• Erasure: You can ask us to delete personal data where there is no good reason for us to keep using it. This right is not absolute, and we may need to retain information to meet legal duties or protect our rights.
• Objection: You can object to processing based on our legitimate interests, including certain direct marketing. We will consider your objection and stop the relevant processing unless we have a lawful reason to continue.
• Restriction: You can ask us to limit how we use your information in certain circumstances, such as while an accuracy concern is being checked.
• Data portability: In some cases, you can ask to receive information you provided to us in a structured, commonly used and machine-readable format.

To use these rights, write to support@livebetcasino.co.uk and explain what you are asking for. You can also write to privacy@livebetcasino.co.uk about a privacy question or data protection request. We may ask for information to confirm your identity before completing a request. This helps protect your data and prevents information being disclosed to the wrong person.

We aim to respond within the time required by applicable data protection law. If your request is complex, we may need more time and will explain why. You can use the live chat on the site for general account support, but formal rights requests should be sent in writing so that we can record and handle them correctly.

If you are unhappy with how we have handled your personal data, please contact us first so that we can try to resolve the issue. You also have the right to complain to the Information Commissioner's Office.

Cookies

We use cookies and similar technologies to keep the site working, remember choices, support security and understand how the site is used. Some cookies are necessary, while others may be optional and depend on your settings or consent. The Cookie Policy explains the types of cookies we use, their purposes and how you can manage them.

We may update this Privacy Policy when our services, technology or legal obligations change. The current version will apply to the information we hold, subject to any rights you have under applicable law. Please check this page from time to time for changes.